1.0Brainlabshttps://www.brainlabsdigital.comclaudiuhttps://www.brainlabsdigital.com/author/claudiu/rich600338<blockquote class="wp-embedded-content" data-secret="5te3JouIdC"><a href="https://www.brainlabsdigital.com/does-anyone-still-care-about-authenticity/">Does anyone still care about authenticity?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.brainlabsdigital.com/does-anyone-still-care-about-authenticity/embed/#?secret=5te3JouIdC" width="600" height="338" title="“Does anyone still care about authenticity?” — Brainlabs" data-secret="5te3JouIdC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.brainlabsdigital.com/wp-content/uploads/2025/02/Authenticity-social-1.jpg900471A viral TikTok trend before the platform’s temporary US ban revealed influencers’ secrets, but audiences barely blinked. Despite losing authenticity, engagement and sentiment remained strong. The lesson for brands? Authenticity has evolved into meaningful alignment between influencer, audience, and brand values, over simply being “candid”. With the right data and a bold creative approach, brands can redefine authenticity and drive results without losing their edge.